Brooks Running 2

Brooks Running continued

(or Foot Fetish: The Sequel)

 

GuideRails Influencer Kits

Because introducing a complex technology with a complex explanation felt too meta.

 
 

It’s simple. Much like bumpers in bowling, GuideRails™ technology works to keep your feet in a safe range of motion while running. So we set our influencers up for a strike.

 
 

Kits included a runway, “GuideRails” bumpers, pins, ball, rule book, a picture book I wrote called The Evolution of Support, and the shoes which incorporate the new technology.

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Initially, the kits were sent to 200 influencers and special retailer store owners. Due to the kit’s wild success, stakeholders paid premium to get hundreds more produced and shipped. And it landed us a handful of Addys.

 
 

Evolution of Support

Never heard of GuideRails™ technology? I wrote a book for you.

 
 
 

Bras, bras, bras

Girls just wanna have a bra that fits correctly.

 
 

Through video, gifs, and Instagram stories, we highlighted the most important features to help women find the right bra for their size and activity level.

 
 

Footage was captured over the course of a larger two week shoot for product videos of the entire line.

 
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