Krispy Kreme
I created memes.
And Krispy Kreme posted them.
It all started with the Krispy Kreme Effect.
Our team at Baldwin& put hidden cameras in Krispy Kreme boxes to capture the instinctive reactions to the potential of an OG doughnut.
We put a hidden camera in a stack of boxes and walked them into everywhere from the local park to a business meeting at a high tech firm and watched the visceral reaction to a simple promise of Krispy Kreme doughnuts to come. The results speak for themselves. They just instantly make bring people to a happier place.
I took charge of the social component. So, alongside traditional posts, we convinced Krispy Kreme to post the following memes created with screenshots from the video.
They exceeded expectation and were the most-liked Krispy Kreme posts up to that point. By a long shot.
It got people talking and tagging. Below are a few of the honorable mentions.
